The agency Crispin Porter + Bogusky developed interactive billboard for puddings Jell-O from Kraft Foods.
The billboard shows the face of the person which is either happy or sad depending upon the number of smiles in Twitter at the moment. This way the billboard is able to portray the character of the whole country in real time.
Outdoor advertisement is a part of advertising campaign “Pudding Face” that takes place on the website www.jellopuddingface.com, which is a measuring instrument of mood. When the curve of the mouth starts turning to sad, the person who wrote the sad message gets free pudding.
via:http://whatisads.com/Nata/the-billboard-controlled-by-twitter-was-installed-in-the-usa.html?utm_source=twitterfeed&utm_medium=twitter
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